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About

We stopped selling hours.

Latracal spent its first years building software for other people. It was good work, and it taught us the one thing we needed to know: the same problems kept coming back, and every client was paying separately to solve them.

Seven times now, we have watched a client pay us to build something that should already have existed. Eventually that stops being a coincidence and starts being a business.

An agency is a good way to learn and a hard way to build anything that lasts. The work is real, but it leaves with the client. In 2023 we started keeping some of it, first Grigora, then Poper, then the rest, and found that a product you own behaves nothing like a project you deliver. It gets better every year instead of ending.

So we stopped. Latracal no longer takes client work. What we have instead is seven products, a small team, and customers in more than 160 countries who mostly have no idea there is a company called Latracal behind the thing they use. That is fine. The products are the point; the company is what keeps them alive.

We are based in Bengaluru. We are not planning to be acquired, and we are not building towards a moment when this all pays off. This is the thing itself.

Latracal was founded by Karan Bhakuni, who still writes code here. If you want the longer version of how any of this happened, his site is the place to ask.

How it went

2019 to now.

  1. 2019

    Three things start at once

    Latracal Solutions is registered in August. Python Pool and Game Specifications start the same year, as places to publish answers we kept re-deriving for ourselves. Both are still running.

  2. 2019 to 2023

    Four years of client work

    We build and deploy software for other people. Around fifteen projects ship in those four years, a mix of freelance and contract work: websites, apps, and the marketing systems around them. It pays the bills and teaches us the thing that changes the company, which is that the same problems keep arriving with different names on them.

  3. 2023

    Grigora

    Years of rebuilding the same WordPress stack for clients, with plugins, hosting, SEO and a monthly bill in four places, turned into one product that does all of it. It now sells too: Grigora Commerce runs the store on the site you already publish from.

  4. 2024

    Poper

    Poper launches in April and finds an audience faster than anything we had shipped. Bought by strangers, without a single sales call. That settled the argument about what kind of company this should be.

  5. 2026

    Three more in one year

    Flyn, Smooth Clip and Stuff To Do Near Me, all built the same way: we needed them, the alternatives were priced for enterprises, so we made our own and put them on sale.

  6. Now

    A product company

    We no longer take client work. Everything we build, we own and keep running. A slower business to grow, and a much better one to be inside.

What we believe

Six rules we actually follow.

  1. 01

    Small on purpose

    A product should be understandable by the people who build it. When a team gets big enough to need a meeting about a meeting, we split the work instead of the calendar.

  2. 02

    Revenue, not runway

    We would rather be profitable than promising. Every product here is expected to pay for itself and for the people who work on it. That is what lets us keep them running for years.

  3. 03

    Fewer things, kept longer

    We would rather run seven products for a decade than launch seventy and abandon them. Every product on this page is still maintained by someone who cares whether it works.

  4. 04

    Boring where it counts

    Novelty belongs in what a product does, not in whether it loads. Uptime, speed and a bill that does not surprise you are features, and they are the ones people notice last and miss first.

  5. 05

    Priced so it adds up

    Our software is cheap enough that a one-person business can use it and good enough that a hundred-person one wants to. We do not price by how badly you need it.

  6. 06

    Built here, used everywhere

    We are a small company in India whose software runs in more than 160 countries. That is not a growth strategy. That is just what the internet is for.